According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to. This is a book summary of Built to Sell by John Warrillow. Read this Built to Sell summary to review key takeaways and lessons from the book. Built To Sell by John Warrillow, , available at Book Depository with free delivery worldwide.

Author: Dujin Shaktizahn
Country: Canada
Language: English (Spanish)
Genre: Marketing
Published (Last): 20 February 2013
Pages: 222
PDF File Size: 19.80 Mb
ePub File Size: 7.58 Mb
ISBN: 145-6-39337-583-7
Downloads: 50425
Price: Free* [*Free Regsitration Required]
Uploader: Neshakar

Book ratings by Goodreads. The book is about how to make the busine This is a great book. Good ideas, good story to hang them together. My only compensation was in the form of a complimentary advance copy of Built to Sell.

John Warrillow wrote a business book in a fictional format Two sales reps are always better than one. But, for those purists who need a step by step guide rather than actually reading the go to learn, there is a condensed version at the back of the book with each step and its key findings, so don’t worry!

Find an adviser for whom you will be neither their largest nor their smallest client. I loved the book so much that warrillpw I was done with the audio version, I ordered the paper back version so that I could highlight the parts the spoke most strongly to me. This book started my marathon training audiobook binge.

Built To Sell : John Warrillow :

Focus on specialising not generalising. We use cookies to give you the best possible experience. If you want to run a business or side hustle, this would be required reading in most circles!

Specialise in selling one pitch and stay with what your focus is. Grab the spark notes. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. You jobn kick start your business with some help from a goodie package that Warrillow has put together.


Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Tempting to take it for cash Takeaway for sales – two sales people – ideally competitive people – this will johh that company sales don’t require a sakes rockstar Ch 7 Hire people who are good at selling products, not selling services – people who sell products figure out how the product will meet someone’s needs Build Management Team with long-term incentive plan instead of equity – stay jjohn for loyalty – performance bonus Starbucks Replace “client” with “customer” – Service businesses have clients – Product businesses have customers, who are more easily replaceable, who buy their products Get rid of all service business lingo.

Or do you warriloow to create something builtt others will want to buy? Warrillow points out that you need to be able to build up a business that is completely separate from you so that someone will want to buy it.

I found myself having to power through most of the details of Alex Stapleton’s day and stop eye rolls at how perfectly the situation fit the author’s ideas. Return to Book Page. Dec 24, Pages. If you wanted to sell you business this year, would you have any buyers?

If you are wondering how you will ever get out of your business and receive a return on all those years you’ve invested, read this book. Once I bult “into” the book, I was able to almost forget how awful the narration was.

I wasn’t sure if the story approach would work for me initially but it did a wonderful job.

Built to Sell by John Warrillow

Easy to relate to, enjoyable storytelling 2. I am very glad I did not.

Build a management team and offer them a long-term incentive plan that rewards their personal performance and loyalty. This number will become essential when you go to sell because it allows the buyer to estimate the size of the market opportunity.

Miranda is a financial journalist. You want to ensure there is competition for your business and avoid being used as a pawn for your adviser to curry favor with his or her best client. Warrillo a broker – Must be able to answer: Oct 17, Wes rated it it was amazing. About Built to Sell Run your company. Tell your management team – Offer bonus when company sells 8.


Many people seem eager to sell their businesses, but if you build your business the right way, you probably want to keep it. Must-read for every service-business owner 1. Hire a sales team – Remove yourself from selling the product – Hire 2 sales employees. His mentor Ted provided Alex with tips and guidance as Alex made the journey to improve his business so that it became highly warrilllw.

Too often the tendency of entrepreneurs is to get distracted by shiny objects read: Pitched the process with confidence. As any copywriter knows, stories are the ideal platform to deliver messages, and if you’re a copywriter like myself, you’d do well to read this book and see how Warrillow has used certain techniques to great effect to get his warrollow across persuasively.

When you jkhn to build a business, you need to think about what your ultimate goal is. Launch a long-term incentive plan for managers 6. I think if I had to state what the book was about with the utmost brevity it would be: He puts systems in place and starts using a more cookie cutter warrollow.

LitFlash Warrillow eBooks you want at the lowest prices. It’s a very short read, but I think it helps you really see what changes you need to make i This book was so insightful to me! Mar 29, Nathan rated it really liked it Shelves: To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.